. “We started our business in the US in 2000, and at that time, when we told executives about storytelling, they said ‘Hmmm, isn’t that for children?’”
Narativ worked with Matt Bahl, Vice President of Financial Wellness and Customer Strategies at Prudential, to share, who had no money in the bank when it came time to retire. He told this story in front of over 1,000 Prudential employees. “For the folks in the call centers,” Bahl told Narativ, “hearing a personal story connects to the work they do... it leaves them feeling that they are not just a cog in the machine.
“That got us thinking we need to customise and localize,” she says, “so we started this video series called Handshake: Connecting through Stories . We interviewed Hong Kong leaders to share about their journey, success, challenges and failures. We immediately found the relatability went up.” Relatable role models lead people to embrace storytelling, she has found., Mushin-Makedonskiy has witnessed a similar phenomenon.
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5 Business Storytelling Insights From Around The GlobeI believe we can create a thriving economy where story connects humanity. The key is grasping the essence of one another. How do you really know a person? And how can you trust that a company truly has your best interest in mind? My late father advised me this way: Listen to their words. Observe their actions. Understand their hearts. Leaders, and the companies they lead, must have a consistent way of communicating what’s in their hearts through words and action. I am the author of the book 'Let the Story Do the Work' and the CEO of Leadership Story Lab. I teach classical storytelling to modern leaders through my own practice, Kellogg School of Management and University of Zurich in Switzerland. They, in turn, use their stories to communicate authentically, inspire others and create lasting impact that they previously considered out of reach. Follow me on Twitter or Facebook, or email me. I am looking for new, good friends Looking😍😍 at how obliged and indebted I am feeling towards you right now, I have realized that kindness is actually one of the greatest weapons any person can ever have. Thanks you investorlisaT
Herkunft: Forbes - 🏆 394. / 53 Weiterlesen »
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