A modern problem has created a new avenue for people in China to make a living: helping people solve personal problems such as procrastination, overconsumption or home organisation.
One such person is 21-year-old Zhu Hecun, from the central province of Henan. He started an online business six years ago to help people stay focused and get things done. Most of Zhu’s clients are students or office workers who live by themselves, and most people are between the ages of 18 to 30 years old.
In six years, Zhu has grown from a one-person shop to a team of 100 part-time trainers, helping more than 20,000 people reach their goals. Another growing profession is home organisers who go into other people’s houses to declutter and organise.
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