Why do companies have so many confusing executive roles?

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Executive titles confer importance (real or not) on their bearers

of BetterUp, an American mental-health startup. Explaining his role, the royal-turned-chimpo said he would “foster an environment for honest and vulnerable conversations”. “Chief listening officers”, “chief knowledge officers” and “chief Twitter officers” have all come before him. Elon Musk may have parodied such nonsensical nomenclature at Tesla, his carmaker, when he recently made himself “technoking” and the chief financial officer “master of coin”.

Below the board is the so-called “C-suite”, or executive team, led by the CEO. In America CEOs accounted for four out of ten “chiefs” hired between January and October last year, according to data from professionals’ profiles on LinkedIn, a social network and job site . “Chief operating officers” , who play a big part in daily management, took a 15% share, CFOs 12%, “chief technology officers” 5% and marketing chiefs 4%. Variation and muddle abound even here.

 

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1.Out of sheer lack of self-confidence,surrounds itself with more Executives.2.They need Executives,under them,for satisfying their ego.3.The web helps them protect each other's interest.4.Believes in sycophancy.5.Gets help in transferring accountability to others,in case of need

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