Investment Crowdfunding: Is Buying $100 in Equity in Your Favorite Shoe Brand Worth It?

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What is investment crowdfunding? It's like Kickstarter, but instead of a product, you're buying a piece of the company itself.

, a five-year-old investment crowdfunding website based in New York that offers independent investors the opportunity to acquire a small sliver of a company.

Republic’s pitchline is “democratizing investing,” and its minimum stakes, which can be as low as $10, attract a more casual investor than the world of venture capital or angel investing where hardcore backers regularly cut entrepreneurs checks of five- or six-figures and above. Republic’s model resembles that of the popular entrepreneurial crowdfunding site Kickstarter, but instead of buying a product on spec, users are scooping up a very small share of a company itself. Each company on Republic builds out a pitch page that reveals current financial reports and a future growth plan and includes customer testimonials.

The startups on Republic are a diverse bunch focused on everything from energy to supply chain management to cannabis. Fashion companies, though, have traditionally been a weak spot for the website.

Season Three is just the fourth footwear company to be opened up for equity crowdfunding on Republic, the most successful of which was, a knit-loafer brand that raised $135,190 from 353 investors in late 2020. Since opening the fundraising round in mid April, Season Three has raised $40,220 via 83 investors. The minimum investment for Season Three is $100, a tiny piece of the company, which is valued on Republic at $6,000,000.

 

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