“Our first store in Chicago opened in 1998, and we established our New York flagship a full five years later,” said Cygielman. “We took our time to ensure we got the retail experience right and maintained all those qualities that make our brand memorable and unique. We currently have 12 retail stores in major U.S. markets, where girls and their families can immerse themselves in the total AG experience.
She also acknowledged that while traditional print is still an essential piece to helping children learn, they also translate their popular series to digital platforms, like YouTube, where these characters come to life in animation, music videos, and more. When asked how much of Rowland’s initial vision remains today and what has changed, Cygielman answered,"When Pleasant started the company 35 years ago, she celebrated girlhood in a way that was never done before. Today, while the world has definitely changed since 1986, we remain guided by Pleasant's original vision. We are deeply committed to inspiring and
with excellent products, immersive experiences, and timeless stories that feature intelligent, strong, and relatable heroines."putting even more emphasis on America's multicultural and multidimensional nature today. Some of these initiatives have already launched this year, like their“For American Girl, the company began from a place of real passion and, most importantly, purpose.
This past year, American Girl particularly focused on racial equality, including their monthly conversation series to amplify their diverse dolls and stories. They are also putting more energy and focus into their creative development process on the
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