As you know, being an entrepreneur means having to wear different hats. However, building a business is not a one-man-band. Unless you prefer to just stick to a small business that would not require anyone else, then just driving the business alone would be fine. However, for those businesses which may require more than one person to operate, you, as the boss, should be able to find the right people who can help you make your dreams come true.
Hiring people for your marketing department is tremendously important because they are the ones who can make or break your business. What does this mean? They should be able to carefully dissect each product that has to be introduced to the market – it is something that people need? Will it stand out? Is the price competitive enough? Also, they need to know how to make the business stick out among the competition. These people should have a keen sense to detail.
Being a salesman or saleswoman is more than standing in the shop the whole day and waiting for a customer to finally make a purchase. They also need to have excellent communication skills so that they can promote the products they are selling and, at the same time, educate their customers. For example, a salesperson working at a drug store should be able to answer questions when asked by their customers.