a damning new report published this week. Anti-vaccine content creates a vast amount of engagement for leading technology platforms, including Facebook and Instagram, with an estimated total social media audience of 62 million people. The arrangement works both ways, with the anti-vax industry earning up to $36million a year.
A Facebook company spokesperson disputed the report’s estimates about advertising revenue generated by anti-vaxxers, adding: “We are running the world’s largest online vaccine information campaign, labelling every post regarding the vaccines with accurate information and we’ve removed profiles, pages and content identified in these reports.
The Center for Countering Digital Hate’s investigation also found that influencers’ attempts to push their followers onto “lifeboat” accounts on smaller platforms such as Telegram has had limited success, while deplatforming is successful in preventing them gaining wider audiences. The report states that leading anti-vaccine organizations led byin the industry, such as Robert F. Kennedy Jr.
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