Tech Companies Want to Make Holograms Part of Routine Office Life

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Companies from Google to WeWork want to help employers cut down on Zoom fatigue with a new approach to communications: holograms for the workplace

and content into the compatible displays of smart glasses or other devices.

Three-dimensional representations improve on traditional phone and video calls because they make it easier to read body language and feel more personal, backers say.Get weekly insights into the ways companies optimize data, technology and design to drive success with their customers and employees.

WeWork, however, envisions holograms for a variety of uses. Customers will be able to record or live stream three-dimensional videos for a virtual audience via videoconferencing, a physical audience at a WeWork, or a combination of both. The holograms are viewable on a ARHT Media “HoloPod,” an 8-foot-tall screen structure with a camera, microphone and projector, a a “HoloPresence,” a screen meant to be used on a stage or a computer or tablet.

Holograms give remote interaction a more natural feel than standard team video calls, where people talk at the same time by accident and participants can’t see body language cues, according to Hamid Hashemi, chief product and experience officer at WeWork.

 

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