Expansion, private equity and female investment the new frontiers in footy code war

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Some believe the contest between Australia's football codes is a matter of life and death. Others argue it's even more important.

"It's our territory and we will protect it. It's rugby league heartland."

Dr Fujak cites the fact that one in five Australians are interested in AFL and no other football code. He points out AFL brings in more revenue than anyone else each year. And he highlights clubs in the AFL are largely profitable.AFL chief executive Gillon McLachlan and Rugby League Commission chairman Peter V'landys are leaders of their sports.

"My previous role to this was working for AFL up in Queensland and my role was to grow the game for women and girls," Brock says. The W-League started in 2008 and netball is a major competitor with an established elite competition, but neither has secured the success of AFLW, which Buckley describes as "probably a game changer".

Buckley believes the 2023 FIFA Women's World Cup to be held in Australia and New Zealand will give it a further boost."I think Australians aren't quite prepared or don't quite know how big that event will be for this country."Put simply, playing sport as a junior — for example the AFL's Auskick program for primary school age children — leads to more consumption as an adult.

"Then that child would grow up to be an adult consumer who's a much bigger fan of AFL, and the lifetime value of that fandom would probably pay off their $200 investment." The body overseeing the A-League and W-League — the Australian Professional Leagues — recently sold a small share to Channel Ten’s owners ViacomCBS as part of its new deal with Ten and affiliated streaming service Paramount+.

 

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Interesting article, however misses the big role AFL inc on Victoria govt welfare ditto NRL with NSW govt , it’s like a state funded battle ! Take the crazy handouts away and they’d struggle, take Collingwood $13 million from pokies sells up now $30 million from State Feds

No one is going to watch that rubbish

You are joking ! They keep flogging a dead horse

Whatever happened to ‘football, meat pies, kangaroos and Holden cars’?

Football remains Australia's most popular football code ... to play.

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