Victoria’s Secret shows how reluctance to embrace the plus-size market can hurt an apparel business

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Victoria’s Secret took so long to embrace more body positive and diverse branding that it opened the door for other companies to chip away at its market share.

Victoria’s Secret took so long to embrace more body positive and diverse branding, that it opened the door for other companies to chip away at its dominance.

L Brands shares have nearly doubled, up 91.8% for the year to date. The S&P 500 index SPX, +0.03% has gained 14.3% for the period. See: Victoria’s Secret launches women-focused brand ambassador panel that includes Megan Rapinoe and Priyanka Chopra Jonas ahead of business separation “Through a series of collaborations, business partnerships and cause-related initiatives, we’re bringing new dimensions to our brand experience,” said Martha Pease, chief marketing officer of Victoria’s Secret, in a statement announcing the panel.

And Torrid Holdings CURV, which specializes in fashion for sizes 10 to 30, has recently filed to go public.

 

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You still have to buy their plus sizes online!! They don’t carry plus sizes in store. I moved on from VS when I hit size 16, DD. They lost a very long time customer. Haven’t been back since.

Ooor the nonsense it has been doing has led to women walking away

Welcome to world being too sensitive and death of iconic brand killer Victoria secret. Let's see how many years before we see Victoria secret products in Burlington and tj Max.

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It’s because that never was nor will be a business model.

thanks

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