Must Read: Miranda Priestly Is a Pop Culture Relic, The Importance of Chief Brand Officers for Fashion Companies

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The importance of chief brand officers for fashion companies:

" notion of a media ruler with multiple assistants to carry out menial and ridiculous tasks is simply a thing of the past. "The mold of the imperial editor, established in the early part of the 20th century when Edna Woolman Chase of Americanfirst claimed their fiefs, has been broken, probably irrevocably. It has disappeared with the Town Cars and, perhaps, the dodo," they wrote in piece.

In a piece for ˆ, Sheena Butler-Young looked at how increasingly complex marketing has become and why a growing number of companies have created the position of chief brand officer to address these complexities. In addition to elaborating on the responsibilities of this role, Butler-Young expands on what makes a good chief brand officer. {Brooklyn-based LGBTQ designer Kingsley Gbadegesin released his expanded and elevated K.

 

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