SA's advertising authority has ruled in favour of The Courier Guy after a complaint about the use of the word"jirr" in an advert. The company recently also had to defend an advert for the use of the words"piesang" and"doos". It won both cases.The Courier Guy company has been let off the hook after the Advertising Regulatory Board dismissed a woman’s complaint that it used “the Lord's name” in vain.
Vanessa Roux submitted that she took offence to the word “jirre”, which is the Cape way of saying “Here” from a commercial she heard on Hot 91.9FM during June 2021. The commercial features a lady saying: “Immediate effect hey? Huh! Ja-né. So I’ve got my mom’s birthday present here in Kloofendal. She’s mos innie Kaap! Now I must queue at the counter, to send it to her door, jirrr, queues are so 2019. No man!
“Pop your package into a Pudo locker near you, pick your process, and send almost anything, almost anywhere in the country, from as little a R50. All my favourite words, all together; Super simple, lekka quick. Pudo, powered by the courier guy. They can handle any package.”
As if there is not enough other issues to complain about, like standing up against corruption on ground level.