‘A real slog’: How one New Zealand media company is trying to make trust pay

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A year ago, one of New Zealand’s news giants ditched Facebook, pivoted to ‘trust’ and gave shares to employees. Can it survive?

. But New Zealand is a small market, with a population of just 5 million. For the country’s large news organisations to survive, they have to sustain their appeal to the masses.The reorientation toward trust over clicks aligns with the company’s financial strategy as well as its moral stance, says Hayden Donnell, producer for Mediawatch. “The click maximisation approach never had a lot of financial underpinning to it,” he says. “It was like a graph, with 1. Maximise clicks . 2. Missing Link? 3.

 

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Do journalists at the Guardian see themselves as 'truth tellers'? There may be honest people working there, but there are factual statements on topics like feminism, transgender, climate change, immigration, or Trump which they will not allow to be made in their comment sections.

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