found that the percentage of those aged 15 to 17 consuming cannabis had been cut in half since legalization. Moreover, municipalities that initially chose to opt-out of legal sales appeared to see an increase in illicit market activity, particularly associated with illegal delivery services within their borders.
So, the question arises as to why Mississauga councillors chose to ignore evidence and voted against the desires of most of their residents? The main reason so many councillors choose to maintain the status quo likely has more to do with political considerations than policy ones. Second, the industry must understand that direct appeals to elected officials are not enough. Most effective public affairs strategies combine direct advocacy with public awareness campaigns that are powered by earned media and community outreach.