Didier Lupfer, the former CEO of Studiocanal, has launched the Paris-based production banner The Media Company with a lineup comprising high-concept films and series, including “The Quest of Fire” and “Front Row.”
Lupfer said he was in advanced negotiations with a high-profile U.K. marketing agency to measure the projects’ potential for young adults and collaborate on developing content for specific niches. “The development phase of each project will be as long as it needs to ensure that we can deliver the right content and concepts,” said Lupfer.
“Aspiration” will mark the third feature film of Idov, who co-wrote Kirill Serebrennikov Cannes competition title “Leto.” The film will revolve around the biggest rock band in the world, who arrive in a bucolic farmhouse to record a new album when trouble begins.The Media Company’s roster of series include “The Quest of Fire,” a six-part series freely inspired by Joseph Henri Honoré Boex’s” book “The Quest of Fire” and takes place in 100,000 BC in Europe.