Business Sense: Lisset Laus-Velasco and leading the Laus Group

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Following the footsteps of her father, Levy Laus, may be daunting, but for Lisset Laus-Velasco, CEO of the Laus Group of Companies, women can thrive and lead, even in the male-dominated automotive industry. Watch the first episode of BusinessSense here:

The Laus Group of Companies is among the largest multi-brand networks in the Philippines today,Founded by Levy Laus in 1978, the countryside taipan's company is currently the dealer of popular car brands such as Mitsubishi, Ford, Hyundai, Chevrolet, BMW, Volkswagen, and Kia.

The baton has been passed to Lisset Laus-Velasco, Levy's eldest daughter, following the patriarch's death in a helicopter crash in Bulacan in 2019. Velasco is making a name for herself – most recently recognized as one of six dealership honorees of the 2021 Salute to Dealers award, which is bestowed by multinational automaker Ford Motor Company.Rappler business reporter Ralf Rivas talks to Velasco about the automotive industry's outlook amid the pandemic, her leadership style, and what it's like to take over the family business.

 

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