Public health will reap benefits from busines investments in harm reduction or non-combustible alternatives to cigarettes, according to a UK-based fund manager.
Innovative NCAs, such as e-cigarettes, heated tobacco products and Swedish snus are considered part of THR, a strategy that aims to mitigate the impact of smoking on public health. “You can see that the market is putting a much higher valuation on companies that are making that transition away from combustible products. And of course, the companies and their executives notice that too and it’s reflected in the incentive plans of a couple of them,” said Fell.
Prof. Sweanor has been actively involved in tobacco and health policy issues since the beginning of the 1980s and has worked globally, and with numerous groups, including the International Union Against Cancer, World Health Organization, World Bank and the Pan American Health Organization and played a key role in achieving many global precedents in tobacco policy. He now focuses much of his tobacco and nicotine related efforts on risk reduction strategies.
Prof. Sweanor however, noted that there remains a lot of misconception about non-combustible alternative.