Why picking a good company name is a tricky business

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With the number of new start-ups soaring they all have to choose a name for themselves.

The pandemic has fuelled a surge in e-commerce leading to a rise in new online retail firms

As our world moves increasingly online a new firm needs a moniker that also works well as a internet domain name. You cannot just offer a good product or service - shoppers also have to be able to find and remember you. "Demand for business names went up [in the pandemic] as entrepreneurs were sitting there and thinking what to do next," says Deven Patel, the founder of Alter.Alter has registered thousands of business domain names that new firms can buy

Alter's website starts by asking the user to type in a word connected to the type of business they want to create. It then offers a number of suggestions that it has already registered, and how much they would cost to buy from it.Many firms are, however, still coming up with their own novel names. This is what the founders of Norwegian biotech company, Clexbio, did.

 

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I guess it is tricky when you’re reporting drivel like this under the name of NEWS!

Any news on the Tory lies?

If the product is good..the name is not so important. ( to me at least)

It is absolutely true as said here. And I concur with the assertion. Most often than not I experience this problem. It is so tricky to assume that it is easy!

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