Nigeria Twitter Ban: Tales Of Business Woes In 100 Days

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The suspension came two days after the microblogging site deleted a tweet from President Muhammadu Buhari’s account for violating Twitter rules.

Edward Israel-Ayinde, the founder of Carpe Diem Solutions, a PR agency in Lagos, lost a massive gig with a client who was just about to start a campaign that targeted Twitter users at the time.

Adesokan Adedeji, an influencer popularly known as “Shankcomics” told Guardian Life how the ban has affected his work and income. From an economic standpoint, most of the businesses affected by the Twitter ban represent Nigeria’s SMEs. When the microblogging platform was active, he processes a minimum order worth N100,000 weekly. Since the ban, sales of shoes and other men’s accessories have slowed down. It has also taken a dip in his revenue.

Meanwhile, Nigeria’s Minister of Information and Culture said this week that the government would uplift the Twitter ban in a “few more days,” igniting hopes of entrepreneurs who have lost businesses and revenue without the platform. Interestingly, the Nigerian government provides access to loans for MSMEs through different government agencies. There’s access to loans through the Bank of Industry , the Bank of Agriculture and the Central Bank of Nigeria that SMEs can explore.

 

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