Creating sustainable fashion with a vintage vibe may sound like a daunting task to most, but it didn't stop 28-year-old Eileen Tan from quitting her job to embark on the journey.
Her dream was to design and create vintage clothing by using old fabrics and making them look brand new. But that journey was not always easy. With all the material for their reworked clothing coming from garment waste factories and production lines, upcycling is key to their business. Upcycling refers turning waste materials or unwanted products into something useful, and in this case could be bags or clothing.The duo have since left Carousell to set up their own e-commerce store and branch out to other social media accounts such as Instagram, where they have over 34,000 followers.
There is just so much waste in the world. I will definitely look into [diversifying our product range]."Up to 90% of customers want to buy something from a sustainable brand or retailer. 85% of them are willing to pay significantly more for that," said Gwendolyn Lim, Partner at Bain & Company. "So, if the platform is able to work in this idea of sustainability, that could also be a game changer.
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