Investors are keen to know what a founder wants their company to be, and whether their target market is big enough to support that vision, he said. So, would-be founders should be prepared to share their big idea — and the market data to back it up.
For instance, while Mehra had 15 years of experience working in e-commerce and investments, he was less familiar with the Indonesian market, and called on co-founders to supplement that knowledge."Third, what is the track record?" said Mehra. "If you have to [reach] there, the track record has to be able to back up the fact that the vision can someday be realized."
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