2. Event Sponsorships, advises clients to sponsor events or create their own. “Events always have gifts or product bags that they give away to attendees. Award shows, such as the Emmys, are also great for product placement. The event managers will include sponsors’ logos in their assets, including website, brochures and imprinted on photos.”
Planning your own event with your product or service integrated into the promotions is another great way to gain exposure and attract new clients for your business, Perdue says.3. Search Engine Marketing and SEO “A great place to start is by building credibility and capturing active intent with a robust Search Engine Marketing program,” counsels Margo Kahnrose, CMO of Skai, a commerce intelligence and advertising platform leveraged by brands like Estee Lauder, KraftHeinz and more. “Conventional wisdom tells brands to start with SEO versus paid search because hey, it’s free! But today owning the SERP demands attention to both.
. “One of the ways this can be done is through the use of owned media. Creating authentic, engaging content from your brand on your website and through a mobile app is a great way to reach your audience.”, mobile apps build stronger relationships with existing customers by providing added value, increasing engagement, and offering customer service. Push notifications can also increase revenue.
“This ad channel is growing incredibly fast, and done right, can be an efficient and high-return path,” says Skai’s CMO Margo Kahnrose. “Not only do ads on retail websites drive transactions, but also they allow you to gain crucial commerce intelligence about distribution channels and consumers.”
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