Asia's biggest flower market makes stars out of influencers

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Where once people visited markets and florists themselves, they are increasingly shopping for blooms via their smartphones.

E-commerce is big business in China and influencers and livestreamers have made their fortunes showcasing products for luxury brands and cosmetics firms.

"Flower sales vary in busy and slack seasons, so a livestreamers' daily income is very variable. All I can say is that the more you work, the luckier you will be," she explains, as colleagues next to her put the bouquets in cardboard boxes ready to be shipped. Provincial capital Kunming boasts the biggest flower market in Asia -- the second biggest in the world after Aalsmeer in the Netherlands.Everyday at 3 p.m., a rose auction starts in a huge room where over 600 buyers share the day's supply behind their screens.

Wearing a traditional Chinese dress known as a hanfu, passing from one stand to another with her phone at the end of a cane, the 32-year-old has racked up around 60,000 subscribers.Bi Xixi started livestreaming early last year, when China was paralysed by the Covid pandemic. That's when she realised people were eager to see online the flowers they could no longer buy outside.

 

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