true beauty of the beauty industry is that there's always room for creative innovation, new techniques and remarkable ways of rethinking stuffy norms. And the start of a new year is the perfect opportunity to take some time for reflection and thought about where things can and should be heading in the future.
As we close out 2021 and look toward 2022, Fashionista turned to respected tastemakers, leaders and creative forces in the beauty community — spanning brand founders, makeup artists, editors, hairstylists and skin-care experts — about their visions for what they'd like to see happen with the industry in 2022."I want us to normalize the reality that Black founders can create beauty brands suitable for all. I also hope to see more representation.
"I would love to see less judgment in general, but especially when it comes to the youth-driven trends on social media. Beauty should be a fun, safe space to be creative, try new things and lift each other up.""I hope we continue to see mission-driven beauty brands thrive in the industry. It's not enough for a beauty brand to focus on the bottom line of the business anymore. Beauty consumers care about social impact, too.
"There are two things I'd love to see leave the beauty community: The first is fear-mongering marketing with huge hyperboles regarding ingredients and 'chemicals.' The second is single-hero ingredient formulas, which encourage overuse and irresponsible layering. Products that I love are always expert blends of several powerful actives."