that celebrates the history of the brand, complete with archive designs, images and insight into its innovative design process.and C.P. Company have extended their celebrations, with a menswear capsule collection that brings together the different aesthetic codes of each brand: think logos, motifs and materials. The collaboration forms part of ‘C.P. Company Cinquanta’a year-long schedule of launches and initiatives to celebrate the brand’s anniversary.
The brand’s founder Massimo Osti famously favoured materials that had a washed, worn-in look, as if they’d been carried on the body affectionately over time. ‘My father didn’t like fabric or garments that looked new, so he started to wash and garment-dye everything to give a used look. When you put that on a classic trench, it was totally different from any other brand, because it looked soft, used, comfortable,’ Lorenzo Osti, president of C.P. Company, told us in July.
Pieces in the collection also make reference to iconic C.P. Company designs, including the lens detail of the ‘Mille Miglia Goggle’ jacket, which was first introduced by the brand in 1988, when it was used to sponsor the Mille Miglia car race. On the back of a hooded sweatshirt, the goggle motif becomes a print, reflecting the