As part of the moves to tackle harmful stereotypes across local advertising industry and build an advertising ecosystem devoid of gender bias and harmful stereotype among practitioners, the Association of advertising Agencies of Nigeria, AAAN, has entered into a strategic partnership to launch the Nigeria National Chapter of the UNstereotype Alliance, convened by UN-women.
Confirming the story in an interview with an online newspaper, Babaeko admitted that the development was a remarkable feat that would further strengthen the industry. Babaeko, who is also the Chief Executive Officer of X3M Ideas further stated that stereotyping women is alien to African culture, pointing out instances where African women have tremendously recorded great feats among their male counterparts.
The X3M Ideas boss revealed that changing such perception is one of the goals he sets out to achieve in his role as AAAN president and CEO of X3M Ideas.