As the world shifts to the cloud, more and more entry points for startups are opening, placing SaaS funding amounts at a staggering $48.5 billion of total investment across 2,600+ firms in 2020 against the previous all-time high of $43.6 billion raised in 2019, says Pitchbook.
The ultimate leader on the list is the US-based Trace, whose $8,3 million investments were led by Greylock and Uncork Capital.This, by all means, was the most fruitful capital raising phase, with a total of $3,3 billion raised by 124 SaaS companies across the A, B, C funding rounds. Almost $1.5 billion came from round C alone, while $752 million was raised in Series A, and just over $1 billion in Series B.
. The reason is straightforward: you should first invest in the quality of your product to guarantee its value and competitiveness in the market, according to the 2021 European SaaS Benchmark.