Amazon shut down program that paid warehouse 'ambassadors' to tweet positively about company, report

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Amazon's army of Twitter 'ambassadors' sparked a backlash from users who found them creepy, and spawned parody and fake accounts.

The company shut down its Ambassador Program at the end of last year, sources with knowledge of the matter told the outlet.Amazon"FC Ambassadors" — warehouse workers who were paid to tweet positively about the company —"It's important that we do a good job of educating people about the actual environment inside our fulfillment centers," Amazon told Insider in a statement when the program first launched.

In 2019, after multiple FC Ambassadors commented on a Twitter thread about Amazon working conditions, theirThe FC Ambassador program appears to have been active as recently as

 

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