NAIROBI, Kenya, 31st January 2022 -/African Media Agency/- The Public Relations and Communications Association Africa has launched its inaugural study examining the state of the PR and communications industry in Africa.
NAIROBI, Kenya, 31st January 2022 -/African Media Agency/- The Public Relations and Communications Association Africa has launched its The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including perceptions of PR in business, ethics, talent, and the pandemic’s impact.
The survey comes on the eve of PRCA Africa celebrating its one year anniversary. Since launching, the world’s largest professional PR association has expanded its presence across the continent with members joining from agencies, in-house teams, and as freelancers.PRCA Africa Chair Jordan Rittenberry said:
“The State of the African PR Landscape report will greatly benefit PR and communications professionals in Africa. What we do know is that we’re in one of the most exciting and vibrant parts of the world for PR and communications. But where are the opportunities for growth? And what ethical challenges do we still need to confront? This is an opportunity for us to gather in-depth analysis on how the industry is really tracking and to inform PRCA Africa’s policy priorities for this year and beyond.