Gaming market to breach $150 billion in deals, fundraising, report says

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The video gaming sector is expected to see a $150 billion deal spree this year, after Microsoft pitched nearly $70 billion for Activision Blizzard and Take-Two Interactive bid $11 billion for Zynga

That has helped the total value of deals this year already near 2020's record haul of $85 billion from more than 1,159 announced or closed deals. Last year's figure was almost three times higher than in 2020.The pandemic has ushered in a new era for mobile gaming. It opened an accessible gateway for new gamers when lockdowns first struck, while easing curbs pushed even seasoned players to switch from consoles to phones as they stepped out more.

The industry is also consolidating in the pursuit of new revenue streams, blurring the lines between PC and mobile gaming companies.A view shows Blizzard Entertainment's campus, after Microsoft Corp announced the purchase of Activision Blizzard for $68.7 billion in the biggest gaming industry deal in history, in Irvine, California, U.S., January 18, 2022.

Some companies that have not made any big plays so far - including Amazon and Netflix - are expected to make new bets, Metzger said. In Asia, Tencent

 

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