Business Maverick: New York Times Buys Wordle in Push to Expand Games Business

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The New York Times acquired Wordle, adding the popular daily word phenomenon to the newspaper company’s expanding portfolio of games and puzzles.

Wordle gives players six tries to guess a five-letter mystery word. It was created by Josh Wardle, a software engineer in Brooklyn.

Since its debut in October, it has caught fire, with users posting on social media how many guesses it took them to solve the word. The game has millions of daily players, according to the Times. It will initially remain free to new and existing players, the Times said, raising concerns it may eventually go behind a paywall.

 

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