The issue of virtual market navigation particularly in an African context is as a result of Technological impact in our current disposition today. There is need to understand what virtual market entails; it is marketplace with the aid of internet connectivity where numerous companies execute economic transactions to facilitate sales enablement.
It is imperative that we understand the mode of operation of a virtual market for optimum performance otherwise it’ll be underutilized. A virtual marketplace is a platform where third-party sellers can transact businesses . Such sites may feature individual traders, large-scale manufacturers of goods, or anything in between. The third party sellers are known to be the retailers, small business owners, enabling them reach out virtually to the final consumers at a specific period of time.
The Africa economy ecosystem have the capability to adopt and adapt to whatever new inventions but business owners or enterprise should position themselves for it otherwise the opportunities that lurk in the world market might elude them. The following tips highlighted below are adoptable to give an insight and serve as a guide on how to navigate effectively a virtual market particularly in an African ContextKnowing and understanding the needs of your target audience is a prerequisite to enable you navigate effectively, you need to understand your target audience, you can do a demographic framework which will comprise of, age groups, gender, location etc.
You need to setup a team of high quality professionals, they should be knowledgeable about the type of business you operate. The success of your business would be as a result of the attitudinal response of your team members to your customers.