This shaving-cream company's cheeky campaign urges people to donate their pubic hair to save the planet

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Eos is helping customers turn their personal grooming into donations for a renewable resource nonprofit that specializes in repurposing discarded hair.

Personal-care brand Eos wants its customers to understand that hair waste doesn’t have to be waste at all. Even your hair down there.Eos may be best known for it plastic-globe lip balms, but it sells shaving cream and other skin care products, too. The razor industry is already... Personal-care brand Eos wants its customers to understand that hair waste doesn’t have to be waste at all. Even your hair down there.

Also: Coca-Cola to boost use of refillable bottles in an ‘industry-leading’ move against plastic waste The Eos campaign, created in partnership with Mischief @ No Fixed Address, is also banking on “a breakout year in hair removal,” the continuation of a grooming trend that chief marketing officer Soyoung Kang has already predicted.

Read: ‘Older generations aren’t protecting us’: Anxious about climate, 4 in 10 young people may not ever have kids, major survey shows

 

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