The action has been brought by My Tax Back Limited, which operates the mytaxrefunds.ie website, over Google Ireland Limited’s decision to suspend and completely exclude the company from advertising on Google.com by way of the Google Ads service.However, at the start of 2022 Google removed some of its adverts on the grounds that they were not eligible, and in breach of Google’s terms of service.
The co Donegal based Mr O’Brien also said that his company’s competitors continue to use the defendant’s advertising services for the same taxation services provided by his company.Represented by Arthur Cunningham Bl, instructed by Peter Boyle and Co Solicitors, My Tax Back seeks an injunction directing Google to allow Tax Back to advertise the tax preparation services it provides with Google Ads.