Russia Boycott Boosts Business for North Bay Caviar Producer

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Companies producing California caviar say years of hard work raising awareness about the quality of their local and sustainable product is catching on just as the world rethinks its support of Russian products since the invasion of Ukraine.

“It’s something that people are looking for. It’s reliable, it gives you that feeling of sustainability; local, that organic family techniques,” said Deborah Keane, the CEO and founder of California Caviar Company. “Having this opportunity is so important because people need to know and want to learn more about caviar.”The company started in 2007 providing farmed caviar in the U.S. before restrictions on the wild caught product began domestically.

“This is our time and we have been doing this for many, many years, more than I like to count,” she told KPIX. “It takes ton of money to be able to raise their sturgeon and to finally have that acknowledgement that your hard work has paid off is pretty satisfying.” “It’s really an opportunity for us to showcase this amazing California product that’s coming from our backyard,” said Petra Higby, the president and co-founder of The Caviar Company. “We even have some underhand comments of, ‘Oh well you know only good caviar comes from Russia.'”Higby started her business with her sister in 2015 with a tasting room in Tiburon and a retail store in San Francisco. They sell California caviar as well as imported products.

“It’s always been a challenge we’ve taken on and we’ve been excited about, to showcase this California product,” Higby told KPIX 5. “With what’s going on in the world today, it’s getting people’s attention and it’s a great opportunity to showcase this local product.”

 

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