How Checkers Sixty60 dominates the on-demand grocery market

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With one in three Sixty60 customers new to CheckersSA expect a massive focus on the app … Moneyweb retail ondemand

Research from 22seven Insights shows that in the last quarter of 2021, Sixty60 – the service from Checkers – made up three quarters of all on-demand grocery delivery spend. This is clear domination of the space, leaving PnP asap! and Woolies Dash trailing at 13% and 12% respectively. These insights are derived from the purchasing behaviour of consumers who use the 22seven money management service bought by Old Mutual nearly a decade ago.

7m customers Logistics Shoprite believed it was so important to own the last mile that it purchased 50% of this business from logistics partner RTT Group in December. When announcing the joint venture, it said the move would give its tech hub ShopriteX the opportunity to continue to evolve the digital experience and in doing so ensure that best-in-class service levels for its customers are maintained. Translated: this deal was all about data and customer service.

 

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