At Balenciaga, the Big Business of Fashion-tainment

Ezra Petronio / Courtesy of BalenciagaFor a fashion label as French as escargot, Balenciaga has mastered American pop culture.

In just the past year, the 105-year-old label has released an official co-authorized episode of “The Simpsons,” turning America’s longest-running animated show into a 10-minute romp of frocks and fashion sight gags. In October, Facebook’s Meta parent asked Balenciaga on Twitter to define “the dress code in the metaverse.” More recently, the brand dressed Kim Kardashian in a shimmery dress to the White House Correspondents’ Association Dinner.

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