“This year’s event will showcase the growing power of the digital, creative and knowledge economies. Modern economies are shifting, and if African countries are quick to embrace this change, we can create more homegrown opportunities, hold onto our brightest minds, and be a pioneer in building the creative and digital sectors of the future.
Originally founded as a virtual event during the COVID-19 pandemic in 2020, the Africa Soft Power Summit continues its theme of promoting May as ‘Africa month’, while the Africa Soft Power Project at large seeks to establish the continent’s creative and knowledge industries on the world stage. On the role of collaborations, in building a sustainable travel and tourism industry, Adefunke Adeyemi, Regional Director, Africa International Air Transport , expressed her excitement about being a part of the Africa Soft Power Summit 2022, adding that the platform is significant not just for the development of Africa’s creative industry, but also for the growth of the travel industry and the African economy at large.
Speaking about the collaboration with ASP, Benedict Oramah, President, Afreximbank, expressed that the summit aligns with the objective of the institution, especially around stimulating a consistent expansion and diversification of African trade, to rapidly increase the continent’s share of global trade.