Moldova wine industry’s EU focus pays off

MAY 29 — In the small Moldovan village of Pereni, Nicolae Tronciu gazes at his vineyard, with its buds ready to bloom.

This has now mitigated the war’s impact as the industry struggles with rising prices for raw materials and a lack of Ukrainian consumers.“The Russian market was our traditional market... In the EU you can charge higher prices for wine, but there the focus is on quality,” Tronciu said. The transformation has been radical — Russia accounted for only 10 per cent of Moldovan wine exports in 2021, down from 80 per cent in the early 2000s, according to figures from the Moldovan Ministry of Agriculture.

“This wine is a symbol of these countries which are de facto fighting for their freedom,” Purcari chief operating officer Eugen Comendant said.

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