dustry here.Mr Poh Chi Chuan, STB's executive director of exhibitions and conferences, said:"We have also observed more frequent site inspections and planning visits from event organisers.
in 2024, China's eventual reopening, growing business confidence from organisers and delegates, and a strong pipeline of events this year. Mr Richard Ireland, president of the Singapore Association of Convention and Exhibition Organisers and Suppliers, said the Mice industry is expecting a steep recovery this year.This is based on pent-up demand, a strong pipeline of new events and early customer bookings.
The pace at which the region reopens, and stays open with some consistency, will be critical for the return of a vibrant Mice scene in Asia and Singapore, he said.Prior to the pandemic, China and Hong Kong were among Singapore's top 10 Mice source markets.