to build EVs together, with Honda focusing on the manufacturing and Sony creating the mobility service platform. Now, it looks like the companies plan to make it a separate business.
The companies announced the joint venture back in March. Sony said it aimed to"fill the world with emotion through the power of creativity and technology," likely via high-tech interiors and fancy entertainment systems. It added that it wants to create a mobility system"centered around safety, entertainment and adaptability."
And now let Americans the big kids from Japan, Germany and France play. Game over.
Tesla Shorting season baybayyy
passthebeano I think this is a good idea actually. Much easier for branding purposes to have a new company name instead of juggling and trying to fit the new business under the existing Honda/Sony name. That said, they should have a model in their lineup called the E-Motion.😃