Amazon stock split may draw retail traders in tough market

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NEW YORK : Amazon's stock split may provide some solace to shareholders who have seen the e-commerce giant's shares battered this year.Amazon shares were up 3.1 per cent to $126.17 in afternoon trading after the 20-for-1 split, announced earlier this year but which took effect Monday. They have fallen 24

NEW YORK : Amazon's stock split may provide some solace to shareholders who have seen the e-commerce giant's shares battered this year.

"Stock splits are certainly associated with successful stocks," said Steve Sosnick, chief strategist at Interactive Brokers."The psychology remains that stock splits are good. We can debate whether they are or aren't, but if the market perceives them to be a positive, then they act like a positive." Stock splits may drive additional participation from retail investors, who, on average, tend to trade in smaller sizes due to their limited capital, relative to institutional investors, according to a Cboe report published in May.

Stock splits historically bullish https://graphics.reuters.com/AMAZON-STOCKS/SPLIT/xmpjoexdjvr/chart.png Still, options are not quite as big a force in the market as they were last year at the height of the so-called meme-stock mania. Of course, a stock split alone is unlikely to overcome the host of other factors that have driven shares lower this year, including worries over tighter monetary policy and decades-high inflation.

 

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