At Signature Market Experience Store in Mont Kiara, a treasure trove of black truffle ‘shokupan’ and ‘black nectar’

Plenty of leafy, green plants . Signature Market’s trail mix .

While fantastic for the finicky consumer, this is far from typically prudent for an F&B entrepreneur. The reason why most cafés stick to one supplier is to get the best prices possible, particularly in an industry where profit margins can be razor thin. Those who are curious may wonder what’s the difference between an Americano and a long black. For the former, hot water is poured into a cup of espresso, whilst the latter entails pulling a shot of espresso into a cup of hot water.The short answer is: It very much does. With an Americano, everything is mixed together so you get a homogenous cup of black coffee.

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