Fashion industry leans into NFT experimentation in spite of bear market woes

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FEATURE: Fashion industry leans into NFT experimentation in spite of bear market woes by Anu__Dave

In the context of digital fashion, interoperability refers to being able to carry an avatar or fashion to dress the avatar through multiple 'metaverses' or online games.

But discussions around how to weather larger macro trends and market volatility, as well as how to survive a looming recession were scant, though the topic was top of mind for many attendees. This sentiment tended to be shared by other panelists throughout the week, some of whom spoke about their ongoing experiments in digital assets.

. Burberry relaunched its NFT-based game last week after a successful launch last summer. Louis Vuitton filed four trademark applications dated June 23 for NFTs, virtual goods, and digital collectibles. And yesterday, Adidas partnered with British soccer team WAGMI United to explore the future of sports in web3.

 

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