Mulberry Sees China Business Rebounding as Lockdowns Lift

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'I'm confident about China; the government is doing everything it can to encourage business,' said Mulberry CEO Thierry Andretta.

At the same time, Andretta fashioned a new strategy, putting the focus on high-end handbags made from green materials, accenting the online channel, moving away from sales and promotions and setting a universal pricing policy in a bid to be as transparent as possible with customers.

China retail sales rose 59 percent, while retail sales in South Korea rose 11 percent, contributing to an overall 28 percent increase in Asia Pacific. International retail sales increased 20 percent to 40.4 million pounds in the 12 months. The board is proposing a final dividend of 3 pence per ordinary share, compared with zero dividend last year.

, which is made from the world’s lowest-carbon leather, using a local and transparent supply chain. It is Mulberry’s first capsule collection of regenerative “farm to finished product,” and the fruit of the brand’s Made to Last manifesto.Earlier this month, the company said it planned to introduce Digital IDs to its leather goods products, starting with all vintage pre-loved bags.wants to roll out the technology to all pre-loved products by this fall, and across the wider business by 2025.

Shore Capital noted in its report on Mulberry that the brand’s Somerset-based manufacturing helped to insulate it from all the supply chain disruptions that have been plaguing the industry. The local production in the U.K. meant that new Softie bag and the latest Alexa style launched without any delays.

 

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