“The odds of success or solution to any challenge in this new world order is as high as our regard for the power of digital technology. And the entrepreneurial opportunities lying in wait at that crossroad between technology and the economy of sectors like advertising and brand communication is vast and you, as industry leaders, must continue to harness a variety of talents and competences to take maximum advantage of the opportunities presented,” Mohammed said.
He, however, advised AAAN to be wary of the potent impact of deliberate fake news, orchestrated disinformation and demarketing by unscrupulous and faceless purveyors online, which present huge risks to brand communication as they undermine the most critical ingredient to successful consumer engagement, which is trust.