Medrek, owner of YYC Princess, said they were able to tap into the imagination of children who were struggling with isolation and provide an outlet during the pandemic.
The princesses make appearances at parties, community events and business meetings, and make free visits to the Alberta Children’s Hospital. There are 43 performers ready to portray as many as 30 different characters on request. The CSEC started planning the promotion with Square and Interac in 2021 as it began switching stadiums to the mobile point of sale system, with the overhaul taking place last fall.Article content
Roulston said the entire organization transitioned to credit or debit only during the pandemic, making an upgrade to the payment system necessary. Pre-pandemic, 50 to 60 per cent of all purchases at games was a cash sale.