Business Maverick: Ben & Jerry’s Says Board Pay Frozen by Unilever in Israel Row

The move was a “pressure tactic” before a mediation process that failed last week, according to a statement from Ben & Jerry’s independent board Wednesday. The parties will now proceed to a temporary injunction hearing in federal court in New York.Unilever last month to block a deal to sell the the ice-cream brand’s Israel arm to a local businessman saying it would conflict with the company’s “core values.

Ben & Jerry’s has a history of publicly embracing socially progressive causes from same-sex marriage to the Black Lives Matter movement. Last week Unilever Chief Executive Officer Alan Jopethe brand shouldn’t stray into geopolitics with plenty “to get their teeth into on their social justice mission.”

Unilever said in an emailed statement that under the terms of the acquisition agreement forged 22 years ago, it maintains control of the financial and operational decisions for the Ben & Jerry’s brand and had the right to sell the Israel business.

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