Wearing an eye mask that read “Warning: Do Not Disturb, Disturbed Enough Already,” Trost bragged in the video clip about how she had once fallen asleep while standing up and leaning against her shower wall.With that, she pulled down the eye mask and submitted her application for a dream job, indeed – professional sleeper.
“Before we started this company, the idea of sleeping on your mattress before you bought it just didn’t exist,” one of the five co-founders, Philip Krim, told The Washington Post in 2018. Their gambit paid off: Casper raked in $1 million in its first month of business and more than $100 million in its first full year, The Post reported.
“On day one, we had someone knock on our door and say, ‘I’m here to try out the mattress,’ ” Krim said. “That’s when we realized, by accident, just how important the physical experience was going to be.” “Millennials are definitely sharing their love of Casper online,” he added. “They post the most YouTube unboxing videos and Instagram photos, but our customers are all ages.”Article content
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