Domino's abandons bid to take a slice of Italian market

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Italians have been reacting with indifference after pizza chain Domino's announced it was closing its remaining 29 outlets in the country

So news that the chain has given up and is closing its remaining 29 outlets in the country was greeted with a massive 'so what? in Rome earlier this week.

To traditionalist Italians, Domino's were scorned for their Hawaiian pizza, a margarita topped with pineapple, and attempts to persuade the locals into eating bacon-and-chicken or even hamburger pizzas failed dismally. "They wanted to take the pizza to the place where it was invented!?" said Rome resident Franco Gherardi."What it is?" said Jessica Zappone when asked about Domino's."It's like me going to England and making fish and chips, it doesn't make sense, it's as if I went to China to open a Chinese restaurant."

The fast food giant landed in Italy in 2015 with an agreement with national restaurant franchise company ePizza, but local restaurants operated a slicker delivery system during the Covid lockdown and Domino's lost out. Domino's Italian operations have also encountered some financial issues over the years and by the end of 2020, the company had a debt of €10.6m.

 

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Domino not a real pizza

Who in their right mind would eat anything from Domino's. Its disgusting that they even call it food 🤮

Rte wtf is this. Dominos is my pizza. Sometimes you really make shit out of a news topic

Why is it anyone elses business apart from the company itselfJoe public should be told nothing

Been in Sorrento for the last week & why would they want that muck from dominos in Italy

Probably because Italy already has plenty of affordable, high quality pizza outlets.

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